2025/26 byata Board Members

The Board of Directors for BYATA is represented by a cross section of the backpacker, youth and adventure tourism sectors in New Zealand.

To ensure the efforts of the board are focused on the issues and opportunities that make the greatest impact, working groups have been formed allowing members to focus on key projects throughout the year and therefore be more responsive to members' needs.


Haydn Marriner

Haydn Marriner,
Tourism Bay Of Plenty (BYATA Chair, Memberships, Communications Team & Rotorua Steering Group)

Haydn has a wealth of experience working in Tourism, Sales and Marketing for the past 20 years. He is passionate about the youth and adventure sector, with a strong commitment to see values driven tourism thrive here in Aotearoa. Haydn currently works for Tourism Bay of Plenty and is based in Rotorua. 


Laura Crowther

Laura Crowther ,
Tourism Adventure Group (BYATA Vice Chair, Treasurer & Lead for BYTAP & Taupō Steering Group)

Laura has been a key figure in Taupō's tourism sector since 2012, having served as GM and Operations Manager at Base Backpackers and currently as HR Manager for Tourism Adventure Group. As secretary of Tourism Lake Taupō, she supports local tourism and actively participates in BYATA meetings. In her roles as BYATA Vice Chair and Treasurer, Laura offers valuable insights and tackles industry challenges. Her dedication and passion for tourism make her a valuable asset to the BYATA board.


Brian Westwood

Brian Westwood,
BYATA (President )

Brian is a long serving BYATA member. Chairperson from 2014 to 2017, and currently President. He has worked in RTOs, managed a digital marketing agency and was GM Marketing and Sales for YHA New Zealand. Brian is also an advocate for youth tourism and strong believer in the people behind the success of our tourism industry. 


Sarah Christie

Sarah Christie,
BYATA (BYATA Lead for Communications & Christchurch Steering Group)

Sarah Christie brings over 20 years of experience in the tourism industry to her role as lead for communications on the BYATA Board.  Sarah has held various roles within the sector from frontline customer service, sales and marketing and senior management.  With her understanding of the youth travel market she is committed to assisting the BYATA board and supporting its members in navigating this ever-changing industry. 


Brett Duncan

Brett Duncan,
Adventure Hostels NZ (NZ Hostel Association Lead, Membership, Advocacy & Queenstown Steering Group)

Having travelled more than 60 countries, Brett took his travel experience to open two top rated hostels, using his knowledge of what truly matters to backpackers.  Coming from a Project Management background, together with 9 years' experience as a hostel owner/operator Brett is dedicated to the advocacy of NZ’s accommodation industry. 


Lucy Haslam

Lucy Haslam ,
Kiwi Experience (Tourism NZ Lead)

Lucy brings over 20 years of experience in the travel and tourism industry. She began her managerial career with Air New Zealand, then spent over 7 years with Tourism Holdings Ltd (THL) as General Manager for Mighway/Share a Camper and Kiwi Experience, where she revived the business post-COVID. Lucy has extensive experience in sales, operations, and relationship management, with skills in change management and a deep understanding of customer needs. Her broad background in travel and tourism, combined with her passion for youth travel, makes her a valuable advocate for BYATA’s members.


Hannah Ploeger

Hannah Ploeger,
Wild Kiwi Tours (Communications and Conference Team)

Hannah brings over ten years of international travel industry experience, having begun her career with Germany’s third-largest travel wholesaler, FTI Tourism in Munich, where she worked in the Asia & Oceania division. Inspired by New Zealand’s landscapes and lifestyle, she made the move to Aotearoa in 2019 and quickly immersed herself in the local tourism sector.
Her New Zealand journey has included roles with ANZ Nature Tours and Haka Tours, before joining Wild Kiwi Tours in 2022 as Product Manager. She was soon promoted to Business Manager, where she played a key role in rebuilding operations and strengthening partnerships as the company emerged from the challenges of COVID-19. Hannah has now been appointed General Manager, where she will lead the business into its next chapter of growth.
She brings a strong industry focus to her role and also serves as a Board Member of BYATA, supporting the long-term strength and development of New Zealand’s youth tourism sector.

Drew Hamilton

Drew Hamilton,
Experience Co - Skydive Australia & New Zealand (Conference and Membership Team)

Drew Hamilton has over 25yrs of experience in both the New Zealand and Australian Tourism Industry, previous sales roles include Down Under Tours, AAT Kings and now Head of Sales Skydive Australia and New Zealand for Experience Co. Drew offers valuable insights into channel distribution, connectivity and market trends. Drew has spent many years travelling to New Zealand's principal source markets for youth travel, conducting sales activity and forming relationships with key industry partners.


Matt Southerden

Matt Southerden,
Stray Travel (Membership Team)

Matt is an accomplished Operations Manager with over 20 years of experience across diverse industries. Currently leading operations at Stray, he ensures seamless business performance and exceptional customer service. Previously, Matt held key roles at Northern Region Football, Alsco and New Zealand Golf, where he excelled in strategic planning, partnership management, and process improvement. His expertise spans continuous improvement, business development, customer relationship management, and stakeholder engagement. Passionate about the travel industry, Matt is dedicated to enhancing travel experiences through innovation and operational excellence.


Leo Medina

Leo Medina,
AJ Hackett Bungy (Lead for Membership, Communications Team & Auckland Steering Group)

Leo Medina is a tourism professional with 20+ years’ international experience in sales, operations, and leadership. Leo has held senior roles with Skydive Taupo, THL, and Magic Memories, alongside management positions in Brazil, and Mexico. As the Sales Manager for AJ Hackett Bungy NZ, he brings strong industry connections, and a passion for the adventure and youth market. Leo joins the BYATA board to bring a different perspective and focus especially on adventure sector.


Chris Sperring

Chris Sperring ,
Wellington NZ Regional Tourism Organisation (Relationship Manager for Advocacy & Wellington Steering Group.)

Chris has taken a step back from being BYATA Chair but stays on as our Relationship Manager for Advocacy.  His extensive travelling and working background which has spanned the world working predominantly for Hostelling International in the budget hostel accommodation space. Chris proudly fights for fare on behalf of the membership and advocates on a range of issues from the Working Holiday Visa to Freedom Camping. Chris wears a number of hats and currently works as Destination Development Project Manager, for WellingtonNZ and coaches at Wellington Phoenix Academy.